MoMA Spec Commercial
April, 2025A self-initiated spec spot that reimagines MoMA (Museum of Modern Art) as a sanctuary for refreshment and imagination. Fully created with generative AI, this project explores how technology can seamlessly express the inspiration and wonder sparked by modern art.
The commercial visualizes characters stepping beyond observation—immersing themselves into iconic artworks and experiencing their worlds firsthand. Through a warm and emotional tone, the piece conveys MoMA as a place where art restores, transforms, and connects.
Role - Art Direction, Script, Editing, Color Grading
Tools Used - ChatGPT, Midjourney V6, Kling, Luma, Runway, Elevenlabs, Adobe Photoshop, Davinci Resolve
Video
Concept Overview
The initial story of the film started from a simple but powerful message: daily life—stressed, exhausted, or monotonous—can be refreshed and recharged through experiencing art at MoMA.
Building on this idea, I cooperated with ChatGPT to refine the full narrative, shaping character presence, shot composition, and even narration drafts.
Storyboard
From the script refined through conversations with ChatGPT, I generated and curated AI generated images into storyboards. This process translated the scenes I had envisioned into a consistent tone and vision, ensuring the narrative flowed seamlessly while preserving the film’s emotional atmosphere.
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